— Topic —

TV Ad Spending

1 receipt tracked • 50% industry hit rate

— Filed —

1 receipt on TV Ad Spending

RECEIPT #BRIAN-

OCT 31, 2024

Partially right.

PREDICTION BY

“Last year, Wieser predicted that national TV ad spending would decrease by 2.3% in 2024…”

FOLLOW-UP

The same source says this later “looks more like a decrease of 1.2% for the year,” so the original forecast overestimated the decline.

ORIGINAL SOURCE